Digital Clicks writes:
PPC stands for Pay Per Click. PPC is a paid online advertising strategy used in search engines such as Google. When searching via Google, you will notice PPC ads appearing at the top and right hand side of Google’s results page. In PPC advertising, you only pay when your ad is clicked by a user. By utilising this marketing strategy, you have optimal exposure to users searching for businesses within your industry.
Social media websites such as Facebook also allow you to create PPC adverts. It’s PPC, or ‘sponsored ads’, appear at the right hand side of your home page (desktop). At times, PPC ads also appear in your Facebook news feed. Social media advertising allows you to reach a different type of user, and also allows you to be incredibly targeted. Traffic numbers are generally smaller when utilising this strategy; however, one can still gain a healthy amount of quality traffic.
If you’re looking into PPC advertising on, for example, Google, you need to first register to Google AdWords. This is Google’s advertising platform where you will create, manage, optimise and pay for your ads on Google Search.
Before utilising Google PPC, it is recommended that you / your digital marketing agency do your research. This will include picking the right keywords (keywords are simply the word or phrase a user would use to find business within your industry e.g. a keyword for Digital Clicks could be ‘digital marketing company Cambridge’). There are many rules in place to ensure that your ads perform the best they possibly can, with keywords being awarded with a Quality Score by Google. Quality Score is based out of 10, and to achieve the best score possible you need your ads set up properly, utlising as many features as possible, with the landing page experience a best as it can be. These are just a couple of requirements.
Once set up and running, you need to keep a constant eye on it, making sure your ads are optimised fully; you’re not ranking for any irrelevant keywords; your landing pages are optimal with clear calls to action etc. All this can take up a huge amount of your time which, along with their expertise, why businesses tend to hire a digital marketing agency.
When executed properly, PPC advertising can be a very lucrative marketing technique, equating to an increase in customers and profits.
Thanks for reading our What is PPC article – this post covers just a small number of factors involved with successful PPC. Be sure to visit our website digital marketing blog for all the latest happenings in digital marketing.
For more information, any help or advice for your PPC campaign, don’t hesitate to get in touch with one of the team.