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A forbidden word
There's a word you often see used in job applications, biographies, social media profiles, and just about anywhere people try to cast themselves in a positive light. But if you really want to make a good impression, it should be annihilated, exterminated, and buried without trace. What is the word, and why is it so objectionable? Communications Consultant Simon Hall explains...
Overwhelming support from local community for Arthur Rank Hospice’s Christmas tree recycling
Volunteers and supporters helped raise over £26,500 for the Hospice collecting recycled Christmas trees over two days in January...
Cambridge researchers support world's largest air quality monitoring network in London
Cambridge researchers are using their expertise in air quality sensors to support the new Breathe London project launched by Mayor Sadiq Khan last week.
Novahub appointed connectivity provider for 4th Cambridge Hackathon
Cambridge-based enhanced WiFi and connectivity provider Novahub has been appointed to provide its services to Cambridge University’s Hack Cambridge event, now in its fourth year, supplying internet connectivity to 350 hackers at the 24-hour event this weekend.
Harness the power of smartphone business videos!
Join this one day masterclass to learn how to create good online video for your social media channels or website.
What will be the Medical Trends of 2019?
Last year IDC’s MD, Stephen Knowles, gave his predictions about the medical industry in 2018. At the start of 2019, he reviews the highlights of last year, and forecasts what lies ahead for the medical device industry in 2019. His analysis points to a year full of exciting new technologies, increased regulation, but still plenty of opportunities...
Audio Analytic wins ‘Best use of AI for the Senses’ at The Global AI Awards
At last night’s Global Annual Achievement Awards for Artificial Intelligence, Audio Analytic was announced as the winner of the Best Use of AI for the Senses.
CES: chaotic, connected, competitive
By its very nature CES is a chaotic week. Long days, bright lights and a lack of natural air make it an exhaustive attack on the senses. But the halls were also chaotic in both structure and attendees, which highlights just how competitive and fragmented each sector within consumer electronics is.
Audio Analytic partners with Frontier to bring you smarter smart speakers
Audio Analytic demonstrated its sound recognition software running on Frontier Smart Technologies’ smart speaker reference platform as part of its intelligent home showcase at CES 2019.
Concept Generation
The concept generation stage of product development is where the skill, experience and creativity of IDC's design team is used to generate design solutions which solve the client's brief that are built on the understanding gained from user insights and contextual research.
Sustainable Design
IDC's sustainable design philosophy is based upon maintaining the core qualities of the product whilst improving environmental impact. We consider the entire product supply chain and use evaluation tools to ensure sustainable design changes focus on real improvements.
R&D and Patents
IDC's team of designers and engineers have between them developed over one hundred patents for clients in diverse sectors including: consumer products, medical devices, industrial machinery, renewable energy, packaging and business equipment.
Engineering
IDC's highly skilled engineers and first class facilities allow us to take on challenging and high-tech projects and solve a wide variety of engineering challenges. Our engineering activities include:
Electronics
IDC undertakes the full development service including design, specification and procurement of the electronics and electro-mechanical systems as an integrated part of our product development service.
Internet of Things (IoT)
Electronic devices for consumers and medical patients are rapidly becoming wireless and connected to meet the changing needs of users.
Prototyping
With the first class facilities of IDC Models, highly skilled technicians and the latest CNC and rapid prototyping technologies, our team responds rapidly to support development projects and reduce lead times.
Regulatory Support
IDC's project teams are fully versant in the process of meeting regulatory standards and are particularly experienced at managing projects in the highly regulated medical sector.
Production
Choosing the right supplier is critical to a project's success. IDC will identify, assess and manage the potential new suppliers required for the manufacture of your product. We can work in coordination with your purchasing team, providing as much or as little input as required.
User Insight
IDC undertakes design research and user observation to really understand the inner-workings of consumer behaviour. This allows us to generate relevant concepts and develop them through the design process to useful desirable products.
Brand Development
Whether creating a visual brand language, designing new products for well-defined brands or developing a brand for product led companies, IDC works to support the bond between products and brands.
Medical Product Development
IDC's medical division combines outstanding design and engineering to create ground-breaking devices which improve patients’ lives. Quality and innovation is always at the heart of our design process.
Activ8rlives4 Health+Wellbeing App by Aseptika achieves CE mark as a medical device
Aseptika Ltd (Cambridgeshire, UK) is pleased to announce that its Activ8rlives4 Health+Wellness App has been approved by the UK’s Medicines and Healthcare products Regulatory Agency (MHRA) as a Class 1 medical device.
Can surgical navigation democratize surgery?
Cambridge Consultants recently brought together some of the brightest names and biggest companies in the medical device industry, to explore how surgical navigation can democratize surgery in the future and to envision the surgical navigation ecosystem of 2030.
Battery-powered devices benefit from a sense of hearing
Battery-powered consumer electronics will soon benefit from the AI sense of hearing thanks to a partnership between Audio Analytic, Vesper and Ambiq Micro.
Using influencers to increase a brand’s exposure
The marketing landscape has changed considerably in the digital age, leaving brands turning to new avenues to gain the attention of target audiences. There are a number of factors that affect how consumers will interact with brands.