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Sue Cartwright joins as Account Director at KISS
KISS has continued to expand its senior management experience with the appointment of Sue Cartwright as Account Director. Sue joined the team in November to manage various new business wins.
How living your brand values can turn a lead into gold
Values. Look at any major brand from any industry, be it Google or Airbnb, Coca-Cola or Starbucks, and you’ll see that they have a set of them. The importance of these values in terms of building relationships with consumers is clear – as Howard Schultz, the Starbucks CEO, said: “If people believe they share values with a company, they will stay loyal to the brand.”
Why I’m not going on a diet
We’re almost at the end of January, and I haven’t yet broken a New Year’s resolution. I’ve eaten the occasional biscuit and leftover Quality Street, and definitely enjoyed some good red wine. But I have nothing to feel guilty about.
From university to agency
Hannah Room, Account Executive at KISS, explains how she secured a graduate job and talks about her career journey so far.
Discourse, debate and disagreement: how to work in 2018
Perhaps one of the biggest conversations of 2017 was about conversation itself. What was allowed to be spoken and where? Who could speak about which topics?
If you want my attention, then mirror me
Writer Sathnam Sangeera talked movingly in a recent interview of visiting Wolverhampton public library at the age of ten and finding a book by Hanif Kureshi: “It was the first time I saw a book by a brown person and I thought ‘people like me write books!’”.
The demise of stuff?
It’s a fact. We’re all buying less stuff. But we’re still spending more. The past decade has seen the gradual rise of the so-called ‘experience economy’. A new world order where personal and social engagement has grown and flourished, nibbling away at our insatiable appetite for ‘things’ on their relentless journey to the recycling centre, or landfill.
What inspires you?
As one of the main sponsors, KISS had the opportunity to be a part of the judging panel of the Cambridgeshire and Bedfordshire Young People of the Year (YOPEY) awards 2017.
Christmas advertising on both sides of the pond
What can American Christmas ads learn from our tear-jerking ones?
What GDPR means for marketing
Another heavyweight acronym has entered the scene: GDPR. It stands for General Data Protection Regulation, and a lot has already been written about what it is and why it is, but the big question is: what does it mean for marketers?
Brand articulation: new year, new you?
How well do you know your brand?
Using drones for roof inspections and surveys
Using small unmanned aircraft in business has become popular over the past three years. This is because of the speed of development of new UAV technology (driven by the giant leaps in smartphone tech) and its ever-growing convergence with mobile devices.
Prior Scientific acquires Elektron Technology’s Queensgate Nano business
National law firm Mills & Reeve has advised Cambridge based Prior Scientific Instruments on its acquisition of the Queensgate Nano business from Elektron Technology.
All that glitters is gold! Conscious Communications awarded gilded accolade by IIP
Cambridge-based public relations and marketing agency Conscious Communications has been awarded Gold by Investors in People (IIP) – the UK’s leading accreditor for business improvement through people management in the UK – a level that organisations of its size are rarely awarded.
Bellissima DMS is available in Belgium and France via Athena Graphics
Aniken Graphics International, a joint venture between Hamillroad Software, a UK based prepress software solutions company, and Apex International, a global leader of anilox and metering products, has announced that Athena Graphics is an approved trade shop of Bellissima Digitally Modulated Screening (DMS) for Belgium and France.
The Roar launch event is a roaring success!
The Cambridge Roar has been launched for 2018 – and promises to be the best yet. Supported by the Cambridge Independent, the Roar series of eight fundraising events will benefit four charities: Arthur Rank Hospice Charity, Cambridge United Community Trust, East Anglian Air Ambulance and Racing Welfare.
Dementia project reaches national audience
A successful project in Essex that was found to benefit people with dementia and their carers is being presented at a national music therapy conference today.
TWI shows expertise in corrosion safety, investigation and assessment
TWI’s decades of experience in materials joining and engineering processes for industry has seen innovation and problem-solving across all areas of manufacturing, fabrication and integrity management. Included in this body of work is TWI’s expertise in assessing and mitigating failures as a result of corrosion, such as with pipelines for the oil and gas industry.
Medtech Accelerator’s funding for NHS innovations hits £670k
Medtech Accelerator, a joint venture with NHS innovation hub Health Enterprise East (HEE), has today confirmed the outcome of its second round of funding. Figures reveal that a total of £670,000 has now been awarded by Medtech Accelerator to support innovation projects derived from within the NHS since the launch of Medtech Accelerator in 2016.
New technologies: Cambridge Science Festival explores the opportunities and the challenges
How do new technologies reveal the past? What can mobile devices show about us and society as a whole? Can we trust AI systems? Why do we need to teach computers to speak? Is digital reading reducing our attention span?
BREXIT - free trade: A reality check
Uncertainties surrounding the scheme that will govern the UK’s cross-border trading outside the EU will be with us for a while yet, so businesses need to consider building flexibility into their commercial agreements for the foreseeable future. Dominic Hopkins, head of Disputes and Litigation at Hewitsons, discusses the issues.
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Love for business on Valentine’s Day
Over 30 companies attended a Valentine's Day workshop on how to enter the SME Cambridgeshire Business Awards at Regus Cambourne.
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