Blog Writing

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In this half day course, Cambridge Judge Business School coach, former BBC News Correspondent, author, and Communications Consultant Simon Hall will take you through all you need to know to write a compelling blog.


  • The importance of an intriguing opening in luring readers into your story.

  • How to weave a compelling narrative.

  • Ending your article on just the right note.

  • The impact of an appealing title.

  • Using soundbites to get your stories noticed.

  • The principles of writing for the web.

  • The distinctive voice of an online writer, and how to find yours.

  • The power of pictures, and how to take arresting images using only a smart phone.

  • How to build an audience for your work.

"Feeling inspired! Thank you for an interesting, clear and thoughtful session."

"Very interesting and engaging, would definitely recommend."



Duration: Half Day Credits: 1.2
Time: 9.30am - 12.30pm Member Cost: £180+VAT pp
  Non-member Cost: £270+VAT pp

*Membership from £50+VAT per annum - join now and save on training