Deciding which keywords make it into your paid ad campaign is one of the most important decisions you’ll make when it comes time to creating your own. Choosing keywords that you believe will generate the most clicks and conversions is really important but this process is both a science and art and that makes it more difficult than you think. Sometimes you’re right and sometimes you’re wrong…but that’s ok. :)
To help make your life a little easier there are a myriad of tools at your disposal but really, understanding your customers and predicting which terms they’re actually typing into the search box is born from knowing who they are, what they do and why they do it. It’s knowledge that typically only exists in either knowledgeable business owners or smart marketing agency staff. cough
In this short guide, we’ll show...
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