Stylish to the core
The iPhone is one of our age’s major design icons, so there’s been a huge buzz since Apple unveiled the new iPhone X. Much of it has been about its technical specs, of course, but design and engineering aren’t separate — function leads form.
Apple launched the iPhone X in September in a presentation in the company’s new Steve Jobs Theater at their headquarters in California, which prompted descriptions of the device such as “beautiful”, “striking” and “sensational-looking”. It’s a radical redesign in many ways, while still reflecting many of the familiar features of iPhone tradition.
One very familiar aspect of the new phone is the aluminium casing that reflects early models. On the other hand, it also has a stainless steel band and a glass back curving into a 5.8” OLED display that entirely covers the phone’s front. The OLED display itself is vividly coloured, and one of its most strikingly original aspects is the ability to map facial features onto a range of animated emojis (animojis).
Swish and swipe to operate
The iPhone’s X’s most controversial aspects, though, are its two biggest technical developments. For the first time, Apple have dispensed with the physical home button, instead using a series of swipes to operate it.
Similarly, they’ve ditched the fingerprint recognition used by recent models and gone instead for facial recognition ID. According to Apple, this is smart enough to recognise you even wearing glasses and will reject someone disguised as you. It also has night vision to identify you in the dark. Reviewers who were able to try out the X at the launch seem broadly agreed that this appears to work.
Apple are very clear that this iPhone is aimed at the younger markets, and one of the aspects that reinforce this is its “selfie-friendly” camera. Among other refinements, it can be set to Portrait Mode, creating a shallow depth of field and giving you the option of changing the lighting effect on your face.
Top quality screening
The all-over screen, the streamlining allowed by abandoning the home button and Apple’s customary design values make the iPhone X a sleek, elegant object, available in silver and space grey. It’s said to feel beautiful to handle — though it’s been pointed out that fingerprints on the display could be more of a problem than usual. There have also been suggestions that performing the swipes can be difficult.
Apple’s chief executive Tim Cook described it as “The biggest leap forward since the original iPhone.”
Like the work Creative Solutions produce, functional, practical but beautiful design that just works is worth the price – as our clients will tell you.
You’re reading this because you want something designed. But actually, you want more than that.
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Jeremy Rose, Creative Solutions
01799 541114 • [email protected] • www.c-lutions.co.uk