This would suit two types of Cambridge Network members. First, those members who will be selecting a technical product, such as off-the-shelf software, an IT provider or complex equipment for research or production use. You need to rely on supplier expertise to make your decision, while protecting yourself from creative performance claims.
Second, those members with a B2B digital offering, who need to understand the psychology and likely process of the corporate IT management, or indeed evaluation team for a larger sale. The book or workshop is a chance to learn a proven, systematic and rigorous approach to such procurement. Within a predictable timescale, the method delivers a robust and reliable result that the organisation can believe in.