The firm, which has used SketchUp in its design processes since the 3D modeling tool first became available in 2000, has always been an early adopter of new technology. DLR first started using plug-in and leading rendering tool Shaderlight in July 2011 to create client quality visualisations that SketchUp alone couldn’t achieve. The Seattle team quickly upgraded to Shaderlight v2 when it was launched in September 2011 and haven’t looked back.
DLR has now ordered a combination of network and standalone licences to make Shaderlight available to all of its offices in North America.
One of DLR Group’s most recent projects to benefit from Shaderlight is the New Boeing Everett Delivery Center in Washington. The interactive rendering tool was used extensively in the Group’s presentations, providing a simple and effective means to visualize their 3D design to photorealistic quality and secure client approval.
DLR Group has worked with a number of 3D tools in the past, including: Revit, 3dsMax, form Z, Viz and Kerkythea. However, the simple interface of Shaderlight and its ability to communicate at a level above SketchUp visuals has made it the rendering tool of choice for the DLR Group.
Steven McKay, Senior Principal and National Design Leader at DLR Group said: “Shaderlight enables us to add the ‘art’ to architecture in client presentations. It’s an excellent presentation engine that will enable our teams across the States and China to deliver high quality presentations that compliment the quality of our work. We’re looking forward to creating yet more stunning visuals using this tool”.
Kate Marshall, marketing director at ArtVPS said: “This sale is a great endorsement of Shaderlight and we are very proud to be helping DLR visualise their fantastic designs. The ability to present clients with high quality, photorealistic designs is becoming an essential part of securing client approval for architects and designers today and Shaderlight provides a simple means to do so. It is always exciting to see architects ideas created with SketchUp and Shaderlight turn into a physical reality and we look forward to seeing many more from DLR”.
About ArtVPS
Since 2002, ArtVPS has been at the forefront of innovative rendering technology. Responsible for developing the first processor designed exclusively to accelerate ray-tracing of 3D data, ArtVPS is now leading the development of rendering software that generates visually accurate representations of 3D scenes.
ArtVPS is a Google SketchUp Authorised Training Centre and offers a series of on and offline training courses for both SketchUp and its flagship product Shaderlight. As a plug-in to Google’s popular SketchUp 3D modelling tool, Shaderlight helps to create photorealistic images with minimum fuss. It pioneered interactive rendering techniques to SketchUp, allowing users to see their image develop on screen as they continue to work.
Shaderlight is not only transforming the visualisation workflow of 3D artists and designers within conventional markets of product design, architecture, interior design, engineering, media and education as well as consumer markets.
For more information please visit www.shaderlight.com
About DLR Group
DLR Group is an interdisciplinary design form providing architecture, engineering, planning and interior design from offices coast-to-coast and in China. Our promise is to elevate the human experience through design. This promise inspires sustainable design for a diverse group of public and private sector clients, local communities and out planet. DLR Group fully supports the initiative and goals of the 2030 Challenge and is an initial signatory to the AIA 2030 Commitment.
For more information please visit: www.dlrgroup.com