Eureka! Science + Discovery: a brand new site for the cutting edge science and discovery centre

Eureka! Mersey rebrands to ‘Eureka! Science + Discovery’ as they set out to build the UK’s brightest and best attraction to inspire young people about Science, Technology, Engineering, Arts and Maths (STEAM) subjects.

children enjoy the attractions at Eureka! Mersey

Rubber Cheese writes:

It’s no lie when we say how lucky we are to work with the most incredible clients. So we’re over the bloomin’ moon to be back supporting Eureka! The National Children’s Museum to launch the new Eureka! Science + Discovery website.

Eureka! Mersey rebrands to ‘Eureka! Science + Discovery’

Merseyside’s newest attraction will become the UK hub of science and discovery for young people.

The brand new website showcases the progress of the visitor attraction, the co-creation process, partners, funders and the groundbreaking education programmes and activities designed just for schools.

Like the National Children’s Museum in Halifax, Eureka! Science + Discovery will be defined by the social experiences they offer, the learning behaviours they encourage, and the confidence and personal development they enable, as much as by the specific factual learning that visitors will acquire.

To develop the content, they are working through a process of co-creation with local children and young people.

Sophie Ballinger, Communications Manager,  Eureka! The National Children’s Museum, says: “Our relationship with Rubber Cheese is now in its 5th year, and we like to think that we’re going steady.

"From initial pitch back in 2016, through to launching our latest site with them (www.eurekadiscovery.org.uk)  they’ve been head and shoulders above other agencies I’ve worked with over the last couple of decades.

"Along the way they’ve developed our main website, complete with online bookings and a digital pass system, they’ve created an online sensory guide for people with sensory conditions, a dedicated schools website and more.

When looking to create a brand launch site for our new attraction opening in 2022: Eureka! Science + Discovery, which will need to morph into a visitor attraction website, there was never any doubt that we would go to the Rubber Cheese team.”

Michelle Emerson, Marketing and Development Director of Eureka! joined us on Skip the Queue recently to discuss the plans for Eureka! Science + Discovery, and what the process of co-creating the brand new science & discovery centre in Wirral looks like.

Listen in to find out more! 

The new brand and logo were carried out by Liverpool-based PlayMaker Studio and we think they did a cracking job!



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