Spirus writes:
Not only do these moving, emotionally-sung lyrics from Adele – one of Britain’s finest female artists – strike a chord with us, they are also a strong reminder of a key question that companies should ask themselves on a regular basis… When was the last time I made contact with past clients and leads?
But don’t worry… you don’t have to pick up the phone and sing in the dulcet tones of Adele to make them aware that you’re still alive. For a start, they’ll probably think you’re being a tad overdramatic!
Although just five characters long, the little word of ‘hello,’ followed by a casual (but always professional) chat, scheduled for various times throughout the year, can be enough to keep you in the frame for future business, avoiding the chance of being lost at sea.
So next time you hear that wonderful song, let it be a reminder, an inspiration even, to get back in touch with people you once discussed business with. And if you don’t have time to do this, or would like someone else to do it for you, then we would be more than happy to oblige.
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