On Thursday (29 April - 12:30pm to 13:00pm), Luna Zhang, Senior IP Consultant, considers the IP issues in China you might you confront during the process, as a tech business, and as a brand. What are the latest trends for IP in China? What practical and cost-effective support is available to help you prevent, protect and commercialise your IP rights in China?
Learn more about the best IP protection strategies in China in this practical session.
Whether you are already operating in China or still looking to get in, you may be interested in keeping on top of what's happening in the world’s fastest-growing market. In a country where the culture and economic system is fundamentally different, what key aspects of business are changing with the economy recovering, and how might this impact your business and brand?
Luna Zhang Senior IP Consultant
Born in China, educated in France and now based in Spain, Luna Zhang started her IP practice in 2006 as an in-house legal counsel. Throughout her career, Luna has advised international clients on a wide range of intellectual property issues, working on cases related to strategy, prosecution, and enforcement.