He writes:
Many often say to me that despite really enjoying Instagram as a photography app, they do not necessarily understand the purpose of it in a business sense. However, as mentioned in several previous blogs, there is not a human that can deny its tremendous growth and popularity and this is exactly what big brands are tapping into.
Users only spend a specific amount of time looking at the daily images their “friends” upload and eventually subsequently drift off to the search or the explore button. Instagram places a big emphasis on searching and discovering your favourite content to maximise the time spent on the network.
There are also several other ways you can use Instagram’s Search and Explore for your business — finding the best hashtags to use, engaging your fans, and finding influencers to collaborate with can significantly increase your views and attract clicks to your content, website or even sales to your product.
You can now see at the top right of your screen a search bar. Simply tap it to start searching any of the following:
- Top (i.e. all of the below)
- People (i.e. Other users on Instagram)
- Tags (i.e. Hashtags)
- Places (i.e. Location tags)
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There are also many ways you can get your fans engaged with a branded hashtag, (#CreativeFearlessMarketing is ours); use of your location to attract visits to an event or even take it one step further by creating a branded Place on Instamaps.
Instagram is the first app of its kind to offer such a variety and opportunity to use the “search” and “explore” buttons. Use it frequently to find and like images relevant to your industry (in our case it's social media, digital marketing, CreativeFearlessMarketing, etc) but also add the relevant hashtags to your posts in order to one day feature in the search or explore section of users.
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