I've been filming a video for Trinity College, one of the most famous of the University of Cambridge ensemble, as a welcome to new students before they arrive.
The concept was simple. See some of the sights of the college, meet some of the characters.
Which meant interviewing people who weren't accustomed to being on TV.
It sounds so easy: just talking to a camera for a few seconds.
But I know from the years of my BBC experience how hard it can be.
So here's my ABC of three top tips for coming across well in an interview, whether for a job, a video, or even the media.
A = Answer the question
I know this sounds elementary, but listen to what you're being asked and answer it.
You might have some great prepared answers, but you don't want to sound evasive, like politicians often do. Because you know how that just gets irritating.
Every interview has a narrative.
With mine, it was talking about life at Trinity, and welcoming the new students along.
So that was all we talked about. A simple, straight and well focused narrative.
With a job interview it's about trying to get yourself employment.
So talk about your professional skills and experience, and don't go wandering off into any dead ends, no matter how great that film you saw last night was, or how hard parking was today.
B = Brevity
Another classic trap is to waffle on and on, and then on and on some more.
An interview is supposed to be a conversation. One side speaks, then the other. The discussion ebbs and flows.
There's no set length for an answer, but keep a mental check on how long you're speaking for, and don't go on too long.
With our video, I had a maximum of three minutes, and six interviewees to speak to.
So I made sure no one talked for more than twenty seconds.
That gave the video lots of variety and pace - which is just what you want in an interview.
It makes for an interesting engagement, rather than a dull and monotonous one.
C = Character
People warm to character. Why are some pubs, restaurants and homes more popular than others?
Because, as the saying goes, They've got character.
So don't be afraid to bring yours out. Talk like a human with warmth and feeling, not in a stilted and robotic way as if you're trying to remember lines you've learnt.
In our video, I made sure everyone relaxed and smiled, no matter how hard that is with a TV camera leering at them.
How?
By tapping into their feelings. They were proud to study, or work at Trinity. So I asked them about that, and we got some great results.
Just as you would be proud to work at whatever company it is in your job interview.
Let that come out and you'll make a much better impression.
Finally, and I know this is going to sound ridiculous, but...
Try to enjoy the interview. It'll go better if you do.
Here's another tip to help with that. Think of it as time when you get to talk about yourself, your achievements and ambitions, to an attentive and interested audience.
And who doesn't tend to enjoy that?!