Price has long been king for print buyers and brand owners, particularly in recent years with budgets being squeezed to the limit. And with some printers falling over each other to offer the lowest price they can to secure work, many buyers do not have to look far for a competitive quote.
“A supplier has got to be competitive and capable of doing a job and that’s when they get the chance to add value,” says Toyota/Lexus buyer Weldon Molony.
It’s not just about quality either, as that is more or less a given these days. A printer consistently delivering shoddy jobs is not going to last long in the industry.
Service and that personal touch still count. The old adage, “People buy from people” has been undermined of recent years with web platforms offering a bewildering array of offers at incredibly low prices but most people like to talk to someone. Not only that, they like to talk to someone who has time for them.
So…..the days of the print rep calling to discuss your order are far from gone. Local companies still have the edge on service!
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