Lolly had built genuinely innovative hospitality tech — including AI-driven products, robot waiters and cryptocurrency payment options — but growth needed a sharper strategic focus rather than more activity. Working with CEO Peter Moore over nearly three years, Mark Pearson narrowed the company's focus to two priority sectors, contract catering and education, and rebuilt messaging around how Lolly's technology actually solved customer pain points, rather than listing features.
That focus paid off directly: Lolly won contracts with UCL, the University of Cambridge and the University of Leeds, while strengthening its reputation as a genuine innovator in hospitality tech. The business sustained double-digit growth in excess of 25% per year, alongside team expansion to keep pace with demand.
The engagement also went beyond marketing execution — Mark's role extended into shaping overall business strategy, helping leadership stay aligned to the company's core vision as it scaled, with support flexing up or down according to the business's needs at each stage.
