‘Your Next Chapter’ for Carter Jonas was deemed to be amongst the best examples in the region. The campaign, which took a multi-channel approach, captured the imagination of not only the judging panel but also the local Cambridge audience, wrapping the estate agency’s readiness to assist in their clients’ next move around the Cambridge Literary Festival.
Kirsten Corrigan, brand and strategy director at Method, said: “Winning this award underlines our knowledge of, and engagement with, the local property market as well as our strengths as a growing Cambridge brand and communications agency. We like to think we know our clients inside out; we use creative thinking to craft and deliver impactful messaging and we regard strong relationships as key to being able to do that, and to shaping the kinds of fully integrated solutions that get their business noticed.
“The award is testament to the hard work from everyone at Method and the time, skill and proficiency required to hone a campaign of this calibre. It’s also a great starting point, in fact, for the next exciting chapter in Method’s own success story.”
The CIPR Pride Awards were held at Homerton College, Cambridge on 22 September and were attended by some 150 industry experts, public relations teams and consultancies from across the region.