The power of communications to change behaviour
We live in busy times and are bombarded with messages, but I have had a few reminders lately of the power of communications – especially images – to change behaviour, sometimes even globally.
Insight from a very soggy Cereals 2019
It’s now a month on from Cereals 2019 – the arable industry’s leading technical event which brings together farmers, agronomists and others working in agriculture from all over the country. Key issues facing the industry are addressed by leading speakers in sponsored stages, and technological innovations are unveiled at the hundreds of stands that are neatly lined up in the huge field…
The overused label of the disruptor
The term disruptor is overused, partly thanks to Donald Trump.
Key insights from the 2019 Internet Trends Report
Back again for 2019 is Mary Meeker’s internet trends report. First issued in 1995 it still has enormous relevance, packed with everything you need to know about what trends will dominate the market and have an impact on businesses and tech. Here’s what I found most interesting but if you’re keen to know more then have a read here. Although be warned, there are 333 slides!
KISS is raving about Forest Bathing
As the erratic summer weather continues even the hardcore wild swimmers at KISS might not be in the River Cam all week.
KISS - part of PROI Worldwide closing in on US$ one billion in revenue
Cambridge based, integrated creative agency KISS is proud to be a member of PROI Worldwide, which has just announced it has increased its 2018 net fee income by 10% to almost US$ one billion.
KISS strengthens sector expertise with appointment of new Account Director
Integrated marketing agency KISS has appointed Kathryn Sparrow as Account Director as part of its ongoing growth plan to meet new business requirements across the tech and science sectors.
Lessons from Jacinda Ardern – a strong voice and vision in action
Sarah Reakes, Managing Director at KISS, writes:I’ve been lucky enough to live in New Zealand, and I’ve followed and admired Jacinda Ardern since she became Prime Minister there in late 2017. Even before the tragic Christchurch shootings I admired her work, her words and her evident humanity.
The real power of a purpose
Sarah Reakes, Managing Director at KISS, writes: Recently we have needed to access many different parts of the NHS and every member of staff we came across was so incredibly dedicated and helpful.
Don’t fail at the final hurdle – why hashtags matter
Jane Kroese, Account Director at KISS, writes: I recently attended a global tech event and at each stand I visited I was bombarded with a bundle of marketing info, some great freebies and some even savvier sales talk. But, as I was tweeting my way round, I was surprised at the lack of ‘on stand’ awareness of twitter handles or campaign hashtags.
Lessons from a humble bike shop
Hugh Massam Senior PR Associate at KISS, says: I’m lucky to live in a cycling city, with one of the country’s highest bike-shop counts per head. The independents often barely squeak by, and all bike retailers are impacted by online competition.
Spring trend watch – look outside your industry for fresh insights
When Facebook launched in 2004, your profile page offered two options under ‘gender’ – now there are about 60 ‘custom’ choices.
Have courage – avoid being overwhelmed by sticking with the right kind of data
Now, more than ever, it’s critical to focus and simplify the challenges that we face to deliver communications with real impact, says Sarah Reakes, Managing Director at KISS.
A disastrously successful campaign
Usually, an advertising campaign is applauded when it produces rapid, tangible changes in audience behaviour. Especially when that campaign raises awareness about critical health issues.
The Rising Festival makes a mark on International Women’s Day
Last Saturday saw a team from KISS head down to The Rising Festival to celebrate International Women’s Day.
Boardroom monoculture means missed opportunities
Today, International Women’s Day, Sarah Reakes, Managing Director at KISS, says we still have a long way to go to achieve equal rights for women.
CES2019: KISS Account Executive Daniel gives a technology recap ahead of MWC19
Every year, tech updates at CES are becoming less about showing off a single product and more about showing the assimilation of multiple products – rather than multiple products that serve a single purpose we now have single products that serve multiple purposes. This year there was also a lot of talk about 5G and more focus on our ever-connected lives becoming even more connected.
What's a student worth?
Hugh Massam, Senior PR Associate at KISS, writes: The longest relationship in your life is with your siblings – luckily my brother and I are quite close. There aren’t many other relationships that last decades, especially with a brand: but one that does is with your university.
The seven stages of influencer relationship management
Simon Fryer, CEO at KISS, writes: "I’ve been struck over the last few years about the way in which the profile of the influencer community has evolved.
BETT 2019: KISS Account Director at the world’s biggest education technology event
Jane Kroese, Account Director at KISS, writes: I recently spent the day at BETT 2019 looking at and talking all things education. Two minutes in and it was pretty clear that school life and learning has been revolutionised by tech. So what were my highlights?
The apprentice: from admin trainee to e-comms expert
When KISS Senior Account Executive Lacey Thornton was a teenager, she dreamed of a career in acting or singing. But a BTEC in Performing Arts soon put paid to that.
Making the most of apprenticeships
Simon Fryer, CEO at KISS, says: "As an employer, we have explored a number of routes for our entry-level positions. Graduates are the standard candidates for these roles, but we’re interested in people who have followed different educational routes too."
Newcomers are shaking up traditional insurance and banking practices
Sarah Reakes, Managing Director at KISS, says: "We keep meeting disruptors making waves in traditional sectors. Recently we’ve talked about disruptors in the energy sector. This time it’s banking and insurance.
Using influencers to increase a brand’s exposure
The marketing landscape has changed considerably in the digital age, leaving brands turning to new avenues to gain the attention of target audiences. There are a number of factors that affect how consumers will interact with brands.
How research can help brands reconnect with their customers
Some of the most successful companies in the world have got to where they are because they invest so heavily in research before they bring any new product to market.