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The hidden costs of DIY social media for B2Bs: why time isn't your only loss
At some point, most of us have taken on a DIY job that was just a little too much to manage. Fixing a toilet, assembling a complex piece of furniture, tackling a car problem... Our home-made fix held for a little while.
Your silent audience: why focusing on vanity metrics can lead you astray
When it comes to social media, it’s natural to fixate on likes, comments, and shares. We’ve all been there – watching the numbers tick up (or down) can be addictive! But these ‘vanity metrics’ are just one part of a much bigger picture.