Evaluating and optimising your top-of-the-funnel in Life Sciences marketing
A strategic guide to making top-of-the-funnel marketing work harder for Life Sciences brands in crowded, competitive markets.
New Event Lighting Solutions from WaveFX
Cambridge based event production company WaveFX has just upgraded its lighting with state-of-the-art LED technology. The new kit means brighter visuals, better colours, and more creative options for events of all sizes.
Ahead of Volunteers’ Week - meet the local people giving their time to Addenbrooke’s Charitable Trust
“You think you’re doing it for others, but it helps you so much as well” Ahead of Volunteers’ Week, meet the local people giving their time to Addenbrooke’s Charitable Trust – and making a real difference
Grace launch free IT security alerts
Grace Solutions has introduced a new fortnightly IT security bulletin to alert organisations to current threats.
Why so many keynotes get left on the train home
The events industry generates an eye-watering £1.3 trillion globally, but most keynotes lose their impact somewhere between the applause and the train ride home. By the time attendees walk through the front door, they can barely remember who walked on stage.
Relying on Windows 10 extended support? Time to upgrade
Are you still running Windows 10 because “it’s fine for now”?We hear that a lot.
What makes a product "cool"? Utility beats style, says new study
The English word “cool” is known and used around the world. Marketers seek for their products to be seen as cool, as this attracts customers and publicity alike. And who wouldn’t rather be described as cool rather than uncool?
Mayor of Cambridgeshire and Soham Town Rangers Chairman learn CPR with East Anglian Air Ambulance at Knife Angel
Charity offering public free training between now and mid-June
Thank you, Wisbech! Star Shine Night Walk raises over £13,000 for Arthur Rank Hospice Charity
Star Shine Night Walk in Wisbech raises over £13,000 for Arthur Rank Hospice Charity
42 Technology and Omnisense collaborate on safer autonomous drone landing system
42 Technology (42T) has played a central role in helping Omnisense, a company specialising in terrestrial positioning technology, to demonstrate a safer autonomous drone landing system when satellite navigation signals are unreliable.
Ely & Cambridge businesses urged to prepare for growing supply chain disruption
Dr Peter Dawe is taking action by setting up the Gulf Genesis group to help Ely and Cambridge businesses take the urgent steps to prepare for increasing disruption to global supply chains following the ongoing conflict involving the United States and Iran. Gulf Genesis starts with it's first business seminar taking place in May.
Supporting the arts in a hospital environment - Addenbrooke's Charitable Trust (ACT) helping to create a 'people-first' design for a giant 3D sculptural mural to welcome patients to the new Cambridge Cancer Research Hospital
Art, like music, has the ability to bring moments of calm, comfort and connection at some of the most difficult and stressful moments in people's lives. With their kind donations, ACT supporters help to back musical and artistic projects at CUH arts - working on projects that will benefit patients, their loved ones and staff at Addenbrooke's and the Rosie. Now funding has extended to a…
#TeamArthur summit Mount Toubkal raising over £25,000
12 Team Arthur trekkers climb Mount Toubkal in North Africa for patients and loved ones in Cambridgeshire
Microsoft 365 tightens security
💡 If I asked where your biggest security risks sit, you’d probably say email, passwords, or maybe remote access, right?Very few would point to Excel or PowerPoint.Yet Microsoft Office apps remain one of the most common entry points attackers use ☠️
Lasting Legacy to Celebrate Fathers Past and Present
This year, rather than the traditional funky socks or tipple of choice, why not celebrate Father’s Day with a more lasting gift designed to honour the important father figure(s) in your family?
East Anglian Air Ambulance launches Trek 24 Cambridgeshire
Corporate teams can walk 24 miles, 24 kilometres or 2.4 miles to support lifesaving air ambulance service.
How to stop AI projects stalling
Have you noticed how many AI projects start with excitement… and then quietly go nowhere?
We’re seeing it a lot.
When the conversation stalls
Readiness and International Engagement in Life Sciences.
Acteon launches AI training informed by behavioural science and AI best practice
Behaviour change consultancy Acteon has released free TikTok style training helping employees use AI safely, effectively and confidently. Free to download now.
You're briefing tasks when you should be briefing problems
Most client-agency relationships drift into transactional territory not because the work goes wrong, but because the briefing does. Clients often say they want an agency's thinking, not just execution, "we want your brains, not your hands" as one client put it, yet the briefs that actually land describe a task rather than a problem: a landing page, with the copy and wireframe already attached.
Why B2B marketing leaders don't trust their own numbers
This piece asks why so many B2B marketing leaders, despite bigger teams and better tools, still don't trust their own numbers. Forrester's Marketing Survey 2024 found 64% of B2B marketing leaders don't trust their organisation's own marketing measurement for decision-making, which the piece consideres as the gap between the pressure to prove ROI and the ability to actually measure what's driving…
Turning your Life Sciences leads into long-term commercial value
Learn how aligning content, channels and automation through lead mapping can unlock better performance across the funnel.
Lolly: achieved 25% YoY growth with strategic marketing support
It's Lolly, a hospitality technology innovator, needed sharper focus to scale — fractional Marketing Director Mark Pearson (Eastern Counties) helped narrow its target markets, clarify messaging, and align strategy with the company's vision, delivering consistent 25%+ year-on-year growth.
Sona Insurance: Creating a Strategic System for Sustainable Growth
Sona Insurance, an independent broker, had grown through word-of-mouth alone — no CRM, no marketing history, no in-house infrastructure. Fractional CMO Stephen Rumbelow built a complete demand generation system from scratch, delivering a 265% increase in organic and direct website visits in four months.