Setting up for success with your direct to consumer strategy

Chris Dunn Consulting suggests answering two questions before getting started with direct to consumer strategy.

D2C strategic questions

1. To what degree do you own, or could you own, your brand’s relationship with the consumers you ultimately serve?

2. To what degree, could you monetise this relationship over time with a differentiated value proposition?

The importance of these questions cannot be underestimated.

Question 1 forces you to consider whether you're prepared to take full responsibility for the customer experience from pre-sales, through point-of-sale, and into the after-sales/ownership phase.

Question 2 leads you to explore how well you can capitalise on investments in direct-to-consumer marketing, sales, and service to meet consumer needs without competing directly with your distribution, retail, and service partners.

For help with your D2C strategy, download your FREE guide to direct to consumer sales


Book a FREE consultation to talk through your opportunities and challenges

Looking for something specific?