The latest episode of the podcast talks about the three most common challenges faced by start-ups. These are:
- How can you grow your customer base without spending millions on marketing?
- Why a sales pitch got great feedback but didn't lead to a contract
- What's the best path to go to market? Direct to consumer or via partners?
Poppy Gustafsson,CEO at Darktrace, Jamie Urquhart, co-founder of ARM, and Monika Biddulph, an independent consultant ,share their knowledge.
These three issues were raised at the Cambridge Start-up Billion Pound Scale-up Challenge earlier this year, recorded at the Bradfield Centre. Growing start-ups pitch a business challenge and the panel advise them how they would solve the issue themselves.
You'll also hear an extended discussion from podcast hosts Adelina Chalmers and James Parton.
More about the podcast
Adelina is known as The Geek Whisperer and works in tech start-ups and corporates, enabling geeks at all levels to talk to each other.
James has worked in corporate innovation and he runs the Bradfield Centre in Cambridge where they help tech companies scale.
The podcast is produced by Carl Homer (Cambridge TV) and the branding was created by Tanya and Anne-Marie at Carbon Orange.
If you have questions for Adelina and James, or suggestions for future guests, get in touch.