Nicholas Kalavas, CEO of CFM Group, writes:
I am often asked that question and it is something I also struggled with when I initially started my blog, due to the thousands of active bloggers and the millions of potential subjects out there.
Being able to identify the right topic can be quite tricky - so why not have a thought about using some other methods to attract customers to your blogs? It is a known fact that you require awesome, engaging content on your website to compete for organic search traffic nowadays and that will still not necessarily rank you high in Google’s competitive search engine.
So let’s have a look at how you can create intriguing SEO-friendly content with these alternative types of blogging.
- Make use of an Infographic
Infographics are a visually compelling communication medium that done well can communicate complex data in a visual format that is potentially viral. They take deep data and present it in a visual shorthand whilst offering useful information at the same time. Well-produced infographics are also much more likely to go viral than text-based content, as people prefer sharing data portrayed in a visual format. While infographics usually aren’t cheap to produce (unless you have an in-house graphic designer), there are a few services online like Piktochart or Canva that offer templates to design an infographic at a low cost or even free.
- Produce a Youtube Video
YouTube is the second most popular search engine alongside Google who also own it. As it is well known, Google gives priority to its videos within search results and hence it is imperative you start making use of video marketing (a subject I have touched upon several times in my blogs). You can shoot a short video (one to three minutes) with your iPhone, upload it to YouTube and promote it across your social media channels or even go further and hire a videographer to create a unique video for you.
Always remember that – just like infographics- your video should be compelling and useful to your audience. Think about producing informational content such as customer success stories or “How to guides” which we will touch upon below.
- Offer a How to Guide
Creating a guide is my final advice of an alternative type of blog you can use to attract engagement to your blog. As a business owner or even a blogger, you are often faced with complex issues and stumbling blocks that inhibit you or your company from developing. Why not offer useful guides and tips to your customers or fans, either from personal experience or knowledge of the industry to assist them in overcoming these obstacles?
A guide will not only keep your audience on your blog for a longer time due to its length but also demonstrate your ability to articulate complex ideas in an effective manner. Both will place you highly in your clients' estimation and drive them to return to your blog for more interesting and useful advice.
Subscribe to our blog for free, click here to arrange a FREE Consultancy meeting, send me an email at [email protected] or Follow me below on Facebook, Twitter, LinkedIn and Instagram