This year’s programme has just been announced, and includes speakers from the Internet Advertising Bureau (IAB) and Craig Elder, who ran the Conservative Party’s 2015 Election campaign. There will also be a welcome return for Dr Dave Chaffey (pictured), hailed as one of the top 50 marketing gurus of our age.
Current topics to be discussed will include content marketing, social media challenges and data-driven marketing. Mike Berry will provide top case study examples and local man Alan Moore, author of influential work ‘No Straight Lines’, will challenge delegates with his insights into our near future. LaPlaya Insurance will run a free Risk Clinic into New Data Regulation, Cyber Risk and other digital marketing challenges.
“‘Authoritative, accessible and affordable’ have been the defining characteristics of this highly successful format," says Terry Nicklin, Chairman of CIM Cambridgeshire. “As well as picking up a huge amount of information and tips for better marketing, attendees can expect an excellent networking opportunity.”
The question and answer sessions, with separate streams for consumer and business marketing, will provide delegates with the chance to question and challenge the invited panel of experts on any relevant topic - and expect some very honest answers!
You can see details of more speakers as they are announced at: www.marketingconference.co.uk or @digiconference.
About the Chartered Institute of Marketing
The Chartered Institute of Marketing (CIM) is the largest professional marketing organisation in the world. It plays a key role in training, developing and representing the profession.
The CIM is recognised as the voice of marketing, setting standards within the industry, and is the first port of call for marketing information, knowledge and insight.
The CIM Cambridgeshire branch runs a regular series of events each year, including the Digital Conference, now the largest CIM regional conference.
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