Nicholas Kalavas, CEO of CFM Group, writes:
We are now – undoubtedly – in the era of “Doing things Yourself”, not only to cut costs but also have control of your assets, whatever they may be, and Wix seems to fit that “category” especially when it comes to SMEs and other small businesses. Whether it's the easy templates or the “drag and drop” feature, Wix is rapidly being used by more and more bloggers and small businesses, especially those who need a website in order to have a basic identity on the web.
Only recently, I was approached by a friend who chose to create a website with Wix and as his company had now grown, wanted to slightly improve and update it.
WIX has been around since 2006 and has millions of subscribers registered on its monthly paid schemes. Such a high figure clearly indicates the popularity and overall acceptance of WIX. I personally believe it is truly a brilliant (cloud-based) web design platform, especially for start-ups and companies with a small budget and limited digital knowledge. However, having discussed the matter with our In-house web designer, he also agrees that it can be of great use to qualified designers too. Obviously, there will always be some limitations in terms of having full control of the front and back end but it is nonetheless very user friendly and can save a lot of time and hassle.
So let’s have a look at some of Wix websites' advantages:
- No hassle or extra work needs to be done from the user's side. WIX websites are developed using software and tools provided and one's website is hosted on the company’s servers. You can manage your WIX website using back end admin log in. You don’t need to install anything, buy any other software or get involved in any sort of digital work. It is built exactly on the basis of being easy to use and hence provides the majority of tools required.
- There are over 600 WIX website design templates, with thousands of features available for free with industry standard hosting.
- It is tremendously user friendly. This is after all its main USP. WIX focuses on providing an “easy to use” service to users who have limited or no web development experience. It’s intuitive website builder is one of the best available in the web industry.
- It has many different high quality design templates per category and also many categories to make sure your industry is covered. Such categories can be: Business, Web Stores, Photographers, Designers and much more !
- Security and Speed is generally very good and high as all websites are hosted on the company’s servers which are maintained and managed daily. WIX secure Cloud Based Environment ticks both boxes of Security and Good Speed.
- Support and Library Resources are also very useful .Despite the system really being self-explanatory and easy for anyone (literally) to use, they still do however offer a large number of resources to assist users in easily finding solutions.
- Wix App market is also very useful as it offers a variety of advanced tools, that are easy to build-in to your site to further customise to your requirements. You can get access to these by clicking on the link provided here (WIX APP MARKET) to find the best and most popular WIX APPS.
- SEO – Last but not least, SEO is a key part to any company's website. WIX has all the fundamentals of SEO well covered. It provides many awesome SEO features to help your website gain good position in search engine rankings. You can find out more technical details for SEO of WIX Websites
Conclusively, Wix is a very useful platform for start ups and SMs to help them get a better understanding of web design at a minimal cost and at high speed of turnaround in terms of your website going live. Nonetheless, I should note here that if you were looking for something more complicated or perhaps digitally challenging or customised, then it is probably best to make use of WordPress.
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