What business development is and isn't

Business development meeting

Few would dispute that business development is vital for your company's long term success. But ask 10 people in your company what business development is and, more importantly, how you do it, and you're likely to get 10 different answers.

Chris Dunn Consulting writes:

Contrary to popular misconception:

  • Business development is not the same as sales
  • Nor is it marketing
  • Business development is not mergers and acquisitions
  • It is also not continuous improvement, total quality management or Kaizen

So, what the heck is it?

Here's our definition:

“Business development is the process of identifying and implementing value creation opportunities to generate long-term growth within and between business organisations”

What's yours?

If you are working in business development, you are by definition working on the future and are therefore part of the long-term success of your organisation.

For more information, please read our latest article 


If you need support with your business development from an external consultant, please don’t hesitate to Contact Chris Dunn Consulting.

Tel: 07927 638711



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