What is Conversion Tracking exactly?

Have you ever had a chat with your marketing colleagues and found yourself lost at sea, struggling to get a handle on their marketing verbiage? Today, Griowth Architects looks at Conversion Tracking  - explaining what it is and how on earth you measure it!

Conversion tracking is when a business wants to measure the actions users take towards the completion of a specific goal or objective. These types of actions are typically signing up for a newsletter, adding an item to a shopping cart, downloading a content offer or submitting an enquiry form.

Conversion Tracking is a way to determine the effectiveness of an advertising campaign, design change and other marketing components as users move towards a ...

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