William Hill is one of the world’s leading gambling companies and is the largest bookmaker in the UK. It is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index.
The collaboration will see William Hill and Featurespace deploy a range of sophisticated machine learning analytics and technical expertise to interpret data and achieve greater insight.
David Excell, Founder and CTO of Featurespace, says: “We’ve been working with the William Hill team for some time and we’re impressed by their commitment to improving customer experience. This is the first in a number of exciting announcements planned as we roll out Featurespace’s analytics.”
Jamie Hart, Innovation Director of William Hill adds: “We’re always looking for innovative ways to optimise and improve the gambling experience for our customers, and are excited to be implementing a new analytical approach.’’
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Find out more about Featurespace.
For all media enquiries please contact Rebecca Amos, Marketing Manager - +44 (0)1223 345940.
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