Consultancy
When playing it safe is the biggest risk
This piece flips the usual assumption that caution equals safety in B2B marketing. The argument is that "safe" campaigns still carry risk, it just shows up as work nobody remembers rather than a campaign that visibly misses the mark, and that cost compounds quietly over time. ...
The quantum race has a communications problem
Sarah makes the case that the UK's quantum sector has a communications problem, not a science one. The trigger is ProQure, the government's £2 billion procurement programme launched in March 2026, which asked quantum companies to explain themselves to civil servants and commercial leads...
The gap in B2B marketing that nobody owns
Drawing on 35 years in marketing, Sarah argues there's a gap in B2B marketing that nobody quite owns. Buyers no longer work through a methodical long-list, they're increasingly handed a shortlist by an AI-generated answer, an algorithm-curated feed or a trusted peer recommendation, and ...
Why curiosity beats experience
After 30 years in the industry, KISS's Jane argues that experience is worth less than staying curious. The piece draws on a recent PROI Global Summit session that left her, by her own account, humbled by how much she still had to learn. ...
10 key considerations when managing a neurodivergent member of staff
Do you want to better support neurodivergent employees, but feel unsure where to begin?Many well-intentioned managers and colleagues worry about getting it wrong. The good news is that you do not need to have all the answers. Small changes in how we communicate, set expectations and res...
WaveFX launch free event planner tool
Budgeting for your next conference, AGM or company webcast? We've launched a free event production planner to take the guesswork out of it. Answer a few quick questions about your event and get instant recommendations on equipment, crew, streaming platform and estimated budget , no obli...
The Exposure Gap
What shapes a young person's understanding of work long before they enter it? By Lily Lin, CEO of Excellence First Enterprise Consultancy ...
Navigating the hidden complexity of cloud-connected medical devices
MedTech consultancy TTP explores the engineering challenges behind developing secure, reliable and clinically valuable cloud-connected medical device ecosystems. ...
ELRIG Appoints Drs Hitesh Sanganee and Marcus Schindler to Scientific Advisory Board
Leadership expansion reinforces ELRIG's commitment to delivering impactful drug discovery initiatives and driving community-wide collaboration ...
Trio of new Governors appointed to ARU Board
Michelle Lamprecht, Simon Lennard and Arvinder Mudhar take up positions.