The next event in the popular Crayfish.io webinar series - entitled 'Setting up a business in China' - takes place next Wednesday (27th March) from 9:30am to 10:15am GMT.
Crayfish.io

We help fast-growing businesses succeed in China, offering essential business and professional services, all delivered by Crayfish® and our vetted partners.
Crayfish® helps fast-growing businesses succeed in China.
We work with companies from initial market entry through to profitable growth, offering a portfolio of essential business and professional services, delivered by the Crayfish® team and their vetted multilingual partners.
We provide fixed-price, digitalised business services 24x7; tailored consultancy for more complex requirements, and help on demand via our marketplace platform. This range of services means that we can help our clients at all stages of their expansion into China, and East and Southeast Asia.
Our approach is based on four commitments – commercial confidence, connections, cultural guidance, and cost certainty – providing you the maximum benefits of doing business, with the minimum risk and exposure.
Whether you are new to trading with China, or are looking to expand, Crayfish® has the solution.
There are no Products & Services to display

The Chinese market can be very lucrative if you have the right product with the right pricing and you enter at the right time. But even then, the sales may not happen naturally – you will need to commit resources to develop the pipeline and convert inquiries to sales. You also need to know that your distributor or partner is working with you.
The next webinar in the popular series from Crayfish.io, shedding light on doing business with China, focuses on digital marketing in China.
Seasoned IP experts from China will speak about the latest trends in Chinese IP & Trademark law - and the implications for Western businesses- at a webinar hosted by Crayfish.io next Tuesday (5th March, 9:30am to 10:15am GMT).

If you are keen to enter the Chinese market - or want to grow your business in China - you cannot afford to miss a new series of informative fortnightly webinars from Cambridge-based Chinese experts Crayfish.io.

Numbers in China hold special significance and many Chinese people will make different choices in life simply because of the date, or because a particular number spells out bad luck or indeed, good fortune. Crayfish.io sheds light on the meaning of numbers in this fascinating culture...
Following its first successful HR webinar, Crayfish.io invites its seasoned HR expert Jenny Chen from Shanghai to speak about developing and motivating the Chinese team, especially the younger generation.

The expertise and experience of Ting Zhang, Founder and CEO of Crayfish.io, makes her an important speaker at next month's Cambridge China Forum – the inaugural event aiming to drive forward UK/China business relationships.
New help is at hand for Western companies keen to explore the lucrative possibilities of trading with China. In addition to the popular online platform for Chinese projects, Crayfish.io has launched a new Enterprise Service, aimed at supporting businesses of all sizes in every sector to fulfil their Chinese ambitions.

China has been through the ‘growing pain’ of lacking a skilled labour force for the past decade, and it is not getting any better soon, says Ting Zhang, Founder & CEO of Crayfish.io.

Personal relationships are important in any business context, but to build successful relationships in China it is crucial to start by understanding cultural differences. This is especially true in social situations like business lunches and dinners.

Western social media platforms like Facebook, YouTube, Twitter and so on are banned in China. That is why businesses keen to increase brand awareness and engagement in the country opt for WeChat, considered the super app in China.

If you are doing business with China, you might already know that Western social media platforms like Facebook, YouTube, Twitter and so on are banned in China. So how can you harness the power of social media to increase brand awareness and engagement there?

Building personal relationships is an intrinsic part of doing business in China and exchanging gifts can help that greatly. But what do you take, and who should receive your gifts?

Business trips to China can be both exhausting and enjoyable, typically involving a range of meetings and a busy schedule. So, it's important to remain energetic and productive when travelling.

Attracting and retaining talent continues to be one of the main challenges facing foreign companies operating in China. At a free event later this month, Chinese business experts will discuss how to find the talent you want and build a multi-cultural team across the UK and China.

What are the biggest obstacles for Western companies pursuing business opportunities in China? Ting Zhang, CEO of Crayfish.io – the unique online platform dedicated to helping Western companies do business in China – discovered four important challenges for SMEs when she visited the country earlier this month.

Unless you can speak fluent Chinese and have a decent understanding of the culture, communicating with your business connections in China can sometimes be frustrating. Find the right way and it could help you to breeze through the process, advises Ting Zhang, founder and CEO of Crayfish.io, the unique online platform dedicated to helping Western companies do business in China.

If you intend to interact with Chinese people for business purposes, it is advisable to learn some basics about the Chinese culture, which is very different from the West. In a series of posts over the coming weeks, Crayfish.io – the unique online platform dedicated to helping Western companies do business in China – aims to close the knowledge gap.

Making important connections is at the heart of Crayfish.io – the unique online platform dedicated to helping Western companies do business in China – and some of these lead to unexpected outcomes. One of the bilingual speakers attracted to Crayfish is a hugely accomplished and influential person – Helen Tse MBE. A Cambridge-educated corporate lawyer, she is also a chef and acclaimed...
Pages
There are no events to display
There are no jobs to display

By Ting Zhang, Founder & CEO of Crayfish.io
Reflections on four years of business development in challenging times...

By Ting Zhang, Founder and CEO of Crayfish.io
As someone who has worked passionately at the forefront of UK-China international business, trade and investment for the past 25-plus years, I have been deeply upset by the seemingly overnight deterioration in UK-China relations following the UK’s decision to ban Huawei’s 5G...

By Jiao Li, co-founder of Crayfish.io
At the start of the year, many of us had never heard of Personal Protection Equipment (PPE). But, over the past few months, PPE has fast become a buzz word - especially now, with the easing of lockdown, as many employers and employees start to think about...

By Ting Zhang, Founder and CEO of Crayfish.io
As our economies start to reopen round the world in the wake of the COVID-19 pandemic, it is worth companies starting to reimagine their business models to adapt to the ‘new normal’.