Selling into the NHS

Medical Healthcare Concept - Doctor in hospital with digital medical icons graphic banner showing symbol of medicine, medical care people, emergency service network, doctor data of patient health.

This two hour market access course is suitable for anyone who is involved in developing new healthcare technologies and products, be it as an entrepreneur, clinician, academic or investor. It will help you to understand key market issues in the UK healthcare market and how to overcome them, understanding your (NHS) customer and the value of evidence and how to use it to drive adoption.

We are delighted to be joined in part two of this session by Matthew D’Arcy, a senior communications consultant at Highland Marketing, who will be guiding you through effective approaches in health technology marketing.


This course will be delivered online and will cover the following topics:

  • The NHS structure
  • How to get regulatory approval for your technology in the UK and EU
  • Understanding the (NHS) customer, the evidence required to sell and what it takes to get adopted
  • A guide to NHS procurement
  • Market access strategies for Health Tech
  • Effective approaches in Health Tech marketing


This course is suitable for career professionals working in:

  • Sales and marketing
  • Commercial teams
  • Business development
  • Research and development
  • Technology transfer


Annr Blackwood HeadshotDr Anne Blackwood, Chief Executive, Health Tech Enterprise

Anne has over 20 years experience in commercialising life science innovations and a proven track record in raising seed financing and investment for early stage technologies.

Joop Tanis HeadshotMr Joop Tanis, Director of MedTech Consulting, Health Tech Enterprise

Joop’s career has spanned clinical, managerial, social investment and consulting roles through which he has developed an in depth understanding of the interplay between clinical care, innovation and entrepreneurship.

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