Social Media Training

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This session is about being strategic – using social media advertising, dealing with negativity, setting goals and running campaigns. You have the basics, now it’s time to really make your social media activity as effective as it can be.

Through hands-on activities and group discussion, you’ll develop expert social media skills that support your business goals. This course is for those who are looking to develop their digital marketing skills, and have good knowledge of their organisation's social media activity.

I really enjoyed the training with Sue. I found her engaging, knowledgeable and welcoming. I would absolutely recommend this course.

Learning outcomes

  • Deepen your understanding of social media and digital culture

  • Understand what type of content appeals to your ideal audience

  • Build confidence in talking about your business online

  • Know the tools which make your use of social media more efficient

  • Learn how to create a paid social media campaign

Content Overview

  • Introductions and an informal chat about the challenges you’re facing

  • Breakdown of the big platforms: Facebook, Twitter, LinkedIn, Instagram, and YouTube. What does your audience expect from each?

  • How to create engaging content with the right tone of voice

  • A rundown of essential time-saving tools for planning, creating, scheduling, and reporting on content

  • Defining a clear strategy for your objectives, audience, channels, and resources

  • Using social media advertising to reach a targeted audience

  • Problem-solving: dealing with negativity and taking control of your own narrative

Course details

Face to Face Course Details

Duration: 1 Day Credits: 1.7
Time: 10.00am - 5.00pm Member Cost: £250+VAT pp
  Non-member Cost: £375+VAT pp

Online Course Details

Duration: 2 x 3 hours over 2 days Credits: 1.5
Time: 1pm - 4pm on both days Member Cost: £220+VAT pp
  Non-member Cost: £330+VAT pp

*Membership from £50+VAT per annum - join now and save on training