Outline
You’ll have an opportunity to explore what strategy means, cut through the jargon of strategy, and apply useful strategic analysis and tools to enhance your skillset and strategic know-how.
Objectives
By the end of this course you will:
- Understand the purpose and approach to business strategy
- Learn what makes a successful strategy through analysis of both the external and internal environments
- Understand the importance and process of communicating and implementing strategy throughout an organisation
Course Content
What is Strategy?
- Explore the meaning of strategy
- Appreciate that strategy can be applied to all walks of life including personal, project, sector, industry and business
Key Elements of Strategy
- Explore buy-in and commitment
- Understand how to best communicate strategy
- Understand SWOT analysis for internal considerations and PESTLE for external considerations
Sweet Spots and Hierarchy of Statements
- Understand how to select strategy using sweet spots
- Know how to define strategy under the hierarchy of statements
Embedding the Strategy
- Understand mission, vision and strategy in relation to renowned organisations
- Identify your organisation’s mission, vision and strategy and consider your contribution and fit
Stakeholder mapping
- Know to how define stakeholders
- Understand the need for action plans, goals and marketing actions to successfully executive a strategy
- Conduct a stakeholder mapping exercise to effectively manage stakeholders
| Duration | Half day, 9.30am - 1.00pm |
|---|---|
| Member* cost pp | £200+VAT |
| Non-member cost pp | £300+VAT |
*Membership from £100+VAT per annum - join now and save on training