The Public Relations Package

Overview

Is your product or service worthy of media attention? But you don’t know how to get a journalist interested? Which is highly frustrating, because you understand that a mention in the press will bring in new customers, investors and partners.

Find out how know to raise the profile of your company by attracting the attention of a news editor.

Learning Outcomes

• How the media operate, what makes a story and how to pitch yours to a newsroom.

• The importance of grabbing the attention of an editor within the first few words of a press release.

• The key contents of a successful story, from an opening line with impact, to the essential facts, to quotes that help bring a story to life.

• The importance of photographs, and knowing how to take them.

• How and when to pitch your release for maximum impact.

By the end of the session, you will have a press release that can be sent to news organisations.

Who is it for?

Anyone involved in publicising or selling their product or service, or trying to bring it to a wider audience.

Content

• Simulating the running of a newsroom, to appreciate how journalists work.

• The critical importance of the top line of a story, with examples from the business world.

• The power of an alluring headline, or title.

• How to structure your release to maintain interest, and make sure all the key facts are included.

• The subtle sell – promoting your product without being too obvious and off putting.

• Crafting quotes that ensure your story stands out from the crowd.

• The art of photography for news and features.

• When and how to pitch your story.

• The pitfalls of pitching.

Course details