Overview
Is your product or service worthy of media attention? But you don’t know how to get a journalist interested? Which is highly frustrating, because you understand that a mention in the press will bring in new customers, investors and partners.
Find out how know to raise the profile of your company by attracting the attention of a news editor.
Learning Outcomes
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How the media operate, what makes a story and how to pitch yours to a newsroom.
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The importance of grabbing the attention of an editor within the first few words of a press release.
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The key contents of a successful story, from an opening line with impact, to the essential facts, to quotes that help bring a story to life.
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The importance of photographs, and knowing how to take them.
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How and when to pitch your release for maximum impact.
By the end of the session, you will have a press release that can be sent to news organisations.
Who is it for?
Anyone involved in publicising or selling their product or service, or trying to bring it to a wider audience.
Content
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Simulating the running of a newsroom, to appreciate how journalists work.
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The critical importance of the top line of a story, with examples from the business world.
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The power of an alluring headline, or title.
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How to structure your release to maintain interest, and make sure all the key facts are included.
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The subtle sell – promoting your product without being too obvious and off putting.
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Crafting quotes that ensure your story stands out from the crowd.
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The art of photography for news and features.
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When and how to pitch your story.
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The pitfalls of pitching.
Course details
Duration: Half day | Credits: 1.1 |
Times: 9.30am-12.30pm | Member Cost: £165.00+VAT pp |
Non-Member Cost: £248.00+VAT pp |
*Membership from £50+VAT per annum - join now and save on training