The Public Relations Package

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Is your product or service worthy of media attention? But you don’t know how to get a journalist interested? Which is highly frustrating, because you understand that a mention in the press will bring in new customers, investors and partners.

Find out how know to raise the profile of your company by attracting the attention of a news editor.

Learning Outcomes

  • How the media operate, what makes a story and how to pitch yours to a newsroom.

  • The importance of grabbing the attention of an editor within the first few words of a press release.

  • The key contents of a successful story, from an opening line with impact, to the essential facts, to quotes that help bring a story to life.

  • The importance of photographs, and knowing how to take them.

  • How and when to pitch your release for maximum impact.

By the end of the session, you will have a press release that can be sent to news organisations.

Who is it for?

Anyone involved in publicising or selling their product or service, or trying to bring it to a wider audience.


  • Simulating the running of a newsroom, to appreciate how journalists work.

  • The critical importance of the top line of a story, with examples from the business world.

  • The power of an alluring headline, or title.

  • How to structure your release to maintain interest, and make sure all the key facts are included.

  • The subtle sell – promoting your product without being too obvious and off putting.

  • Crafting quotes that ensure your story stands out from the crowd.

  • The art of photography for news and features.

  • When and how to pitch your story.

  • The pitfalls of pitching.

Course details

Duration: Half day Credits: 1.1
Times: 9.30am-12.30pm Member Cost: £165.00+VAT pp
  Non-Member Cost: £248.00+VAT pp

*Membership from £50+VAT per annum - join now and save on training