The product, EndoCuff, has already won an Honourable Mention in the international Red Dot Awards and was a Silver Award Winner in the Scientific Instruments, Medical Devices and Research Equipment Design Category of the A' Design Awards. The product is now a finalist in two other prestigious awards, the Design Week Awards and D&AD Professional Awards, for which it is up against many iconic brands The awards ceremonies are on June 4 (Design Week) and 12 (D&AD).
Says DesignEdge’s Bruce Hutchison : “We are delighted that the many challenges we overcame to create a device to improve the colonoscopy procedure and cancer detection has been recognised with these two awards and we look forward to two more nights in the limelight alongside these iconic brands.”
The EndoCuff is a disposable sleeve that slips onto the end of conventional colonoscopes to improve mucosal vision and enhance tip control. DesignEdge worked for three years with its inventors, Arc Medical Design, to bring their idea to reality. The challenge was to create a simple, flexible retrofit cap to improve the colonoscopy procedure in terms of visibility, detection, speed (it is currently a 25-30 minute procedure) and patient comfort. The product also had to be able to attach to a number of colonoscope sizes and be mass produced.
Arc Medical Design specialises in finding simple and effective solutions to everyday problems in medical endoscopy. Founded in 2007, the company has built a team of key medical opinion leaders including a consultant from Addenbrooke’s Hospital as well as experts in medical design, manufacture, finance, regulation and marketing. It takes ideas through the complex processes of development, manufacture and regulatory hurdles to a marketing and distribution network that covers the world.
DesignEdge has also entered the Plastics Awards, launched in 2001 and now firmly established as the most respected accolade for the plastics industry rewarding excellence in materials usage, design and manufacturing , the winners of which will be announced in September.
DesignEdge, whose medical products also include the prestigious Red Dot award-winning intelligent prosthetic foot for Ossur, offers a complete design and engineering service to both local and national companies, taking designs through from initial sketches all the way to manufacture.
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For more about DesignEdge visit www.designedge.co.uk or call 01223 566439.
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