If you’re considering using PPC advertising for your business, one important question you’ll need to answer is whether to manage it yourself or hire someone else to do it for you. Your choice will depend on your business’s growth stage, the level of aggressiveness in your PPC marketing, and the importance of PPC to your overall business strategy.
There are several options available to you when it comes to PPC management in the UK, and I’ve broken them down into six categories:
1. Do it yourself
Suitable for monthly budgets less than £500
This option is ideal for sole traders or small businesses that are just starting with PPC advertising. While hiring a PPC expert is not mandatory, it can be beneficial if you have a good understanding of digital marketing practices. PPC platforms make it easy for anyone to create and run a PPC account, so this option allows you to keep costs down.
Benefits
- No PPC management costs: By managing your PPC advertising yourself, you don’t have to pay for an agency’s services.
- Get started straight away: There’s no need to wait for contracts or approvals when making changes to your PPC campaign.
- You understand your business best: As the business owner, you have the best understanding of your goals and direction.
Complications
- No access to a digital ma......
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