East meets West: webinar focuses on effective communication with China

The latest webinar in the popular series by China trade experts Crayfish.io takes place next Tuesday 11th June, exploring ways for Western businesses to build relationships with their Chinese counterparts.

East meets West: Crayfish graphic

As one of the fastest growing economies in the world, China presents exciting business opportunities. But to form successful business relationships in China, it is essential to know how to communicate with your Chinese counterpart more effectively. Unless you can speak fluent Chinese and have a decent understanding of the culture, communicating with your business connections in China can sometimes be frustrating. Find the right way and it could help you to breeze through the process.

The agenda for this webinar session (9:30am to 10:30am GMT) will be:

  •     Why ‘giving face’ is relevant to doing business in China
  •     How to understand and build ‘guanxi’ in China
  •     Communicating effectively with your Chinese contacts: how / what / who / when
  •     How to avoid your important messages getting lost in translation

Speaker: Ting Zhang, Founder & CEO at Crayfish.io

Ting is known as one of the leading China business experts in the UK. She has 20+ years’ experience of UK-China international business, trade and investment. Ting first came to the UK to study in the University of Cambridge, and then in 2001, foreseeing the increasing trade between the UK and China, left her career as a banker in the City of London to set up China Business Solutions. The firm became one of the most reputable China specialist consultancies in Europe. She has personally coached many British entrepreneurs and helped them achieve better results in doing business with China.

In her continuous pursuit for a more efficient and affordable way to facilitate international trade with China, Ting launched Crayfish.io in 2017, the first online platform dedicated to English-Chinese bilingual business services.

This event is a free online webinar. Regardless of your exact location, you're more than welcome to join this event on the date and time mentioned above. Crayfish.io will send you a separate confirmation email after you have registered your participation successfully.

Register here>>>

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