To understand the relationship between leadership and storytelling, ask a great teller of stories: Jeffrey Archer.
Jeffrey Archer is one of the world’s bestselling authors. To date he has published 48 books, in 47 languages, in 114 countries, with international sales passing 275 million. He the only writer to have topped the best-seller lists in three different categories: for novels, for short stories and for non-fiction. Much of his work, like his own life, is about people facing down adversity and turning it into success. In this podcast Jeffrey reflects on entrepreneurship and writing and describes his business-like approach to staying at the top.
If you want to know more about the relationship between storytelling and leadership, listen to this great storyteller.
