Healthcare communications agency, Cuttsy+Cuttsy, has announced that Matt Ferguson has been appointed Creative Digital Lead, in a strategic move to strengthen the agency’s digital offering to its growing number of clients.
‘Everything seemed to speed up over the past 18 months, including the world of healthcare communications,’ explains co-founder and director Mathew Cutts. ‘The move to digital healthcare, a process already underway before Covid-19, was accelerated beyond expectation and coincided with unprecedented growth in the demand for our services. We’ve been delivering multi-channel campaigns for many years but now is the time for us to consolidate our digital offering to provide dedicated expert support to our clients. We’re excited to have Matt take the lead as we make this happen.’
With experience designing apps, delivering web solutions for ecommerce and events companies, working on company wide digital transformation projects through to skills in user experience, analytics and paid search advertising, Matt has always been championing digital solutions.
‘I’m excited to be taking on this new role,’ says Matt. ‘Healthcare is constantly evolving, with new and exciting technologies being used to solve healthcare problems for people in some really creative ways. It’s difficult to imagine where we will go in the next few years, but I can’t wait to spend more time with our clients, listening to their challenges and exploring a range of new digital solutions to help them.’