Thirty-three per cent of professionals stated they would be exploiting networking opportunities, followed by 19% of respondents who said they would be developing new products and services in order to increase business.
The research, which questioned over 100 professionals in January 2012, also found that only 3% of professionals planned to cut prices as a strategy for increasing sales over the next 12 months.
Despite the UK’s current strained relationship with Europe, only 6% of businesses admitted they were reconsidering which export markets to target as a result. Twelve per cent stated they may review in the future, with 40% confidently unperturbed by events in Europe.
Encouragingly the research also found the majority of respondents at 72% stated that the potential changes to the UK’s relationship with Europe had not impacted on their overall marketing strategy, with just 8% of businesses having held back on investment in marketing.
Simon Fryer, Managing Director at integrated marketing agency KISS Communications said, “The new year has definitely started with a degree of optimism, despite all the doom and gloom we read about in the media. Our research has shown that businesses are looking at the most effective vehicles for growing their bottom line and we are pleased to see that companies recognise the benefits that marketing can have on growth and sales.”
KISS Communications recently voted the No. 2 marketing agency in the East of England by Business Weekly is committed to helping businesses deliver insightful communications.
Last month the agency announced its support of the Herts Chamber of Commerce Inspiring Hertfordshire 2012 Awards, and is set to provide the winner of the ‘Business of the Year’ Award with the prize of twelve months PR and marketing support. They join the University of Hertfordshire and Exemplas as key sponsors of the event.
About KISS Communications www.kisscom.co.uk
KISS Communications is the integrated agency built on the philosophy of keeping things simple. Our experienced team energise brands that aspire to be number one in their category, gain distribution and increase sales around the world.
We provide strategy, advertising, design, branding, digital, exhibition and public relations services prepared against strategic plans with concise success measurement. The KISS guiding principles are to have a lack of unnecessary complexity in everything we do whilst delivering maximum effect with minimum means.
The agency has won an impressive number of blue chip clients, including Anglian Water, Bokomo Foods UK, PlastiKote, Booking.com, Johnson Matthey, Bosch, SISK and Maersk, and successful SMEs including One Nucleus, Balancing Blooms, Plus Partnership, Real-Status, Intergence, and Cambridge Past, Present & Future.
Based in the heart of the East of England, KISS has established itself as one of the leading marketing agencies in the region. The company works with clients from London to Cambridge, as well as supporting companies in Essex, Bedfordshire, Buckinghamshire, Hertfordshire and Suffolk.
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For further information, please contact:
Justine Smith, PR Director
T: 01223 911123
justine@kisscom.co.uk
www.kisscom.co.uk
http://twitter.com/KISStalk