The objectives set by Chivas Brothers were to attract top level graduates, preferably qualified in business, marketing and/or languages to apply for their International Graduate Programme. It will allow them to become brand ambassadors in cities across the globe providing a solid foundation in the FMCG/Drinks industry that may develop into permanent positions at Chivas and a lifelong career.
Paul Wright, Creative Director of Rubber Cheese says; “We’ve worked on a number of great projects with Chivas, however this was the most unique in terms of target demographic, making it an exciting project to be involved in.”
To reach out to their target audience, Rubber Cheese designed the new website to appear fresh and modern with a conversational and informal tone, meanwhile utilising the Chivas Brothers and Pernod Ricard brands. The site is fully responsive allowing graduates to easily view the site on their mobile or tablet devices. The site also includes embedded videos, various downloads and a private login area where graduates will be able to register and apply for the graduate programme by saving their details and then submitting various information and uploading a video submission.
Paul Wright says; “We designed the website to be extremely easy to navigate on all digital platforms. This should therefore encourage the number of applications for the Chivas International Graduate Programme.”
Carol Murphy, Human Resources Manager at Chivas Brothers said; "They made the project easy for us and I’d happily work with the team at Rubber Cheese again. Why, because they committed to a very tight project timeframe and delivered what they said they would, provided fast responses to every query, always friendly and down to earth, inspired the creative design look and feel of the site, and are a talented team to work with."
To learn more about the Chivas Brothers Graduate scheme, visit http://chivasgraduates.com/
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