If you’re:
- a business owner and feel that getting new clients is hard work or
- an employee who is tired of all the effort it takes to get a new job, or a promotion…
…you’ll like this week’s tip.
Madeleine Morgan of Growu writes:
Last week, I had quite a surprise.
I was contacted by an enthusiastic and creative entrepreneur living in New Zealand. Her name is Zuricka, and she wanted to see if I would contribute my expertise as part of a very special business service she is creating.
This service will help new entrepreneurs who want to earn their first £100k as fast and as simply as possible to do that with confidence and skill.
As well as being excited about the project, I was also very curious. How did someone living in New Zealand discover me in Cambridgeshire?And…what made her contact me out of all the more local experts she could have spoken to?
As it turned out, she had been researching on the internet and found an article I’d posted to a website called www.ezinearticles.com, where I’d outlined a simple and effective career or business success plan. I’d written that article about six years ago and I’ve since turned it into a book called The Success Ladder.
This isn’t the first time I’ve been ‘head hunted’. The Cambridge Edition magazine recently asked me to contribute to some wise words on developing your career, while BBC Radio Cambridgeshire have invited me to speak on goal setting and other life coaching topics several times.
All this free publicity for my coaching and training programmes is all very well but how does this apply to you?
Well, do you want to be a ‘bee’ buzzing around and exhausting yourself while trying to attract clients or employers or do you want to be the ‘honey pot’ that has those people flying towards you?
How you could get noticed…for the right things…in such a way that you could open up business and career opportunities?
Your Action for This Week
- Decide what valuable expertise you want to be known for.
- Find ways to demonstrate your expertise by sharing useful information. This way, you don’t have to boast about what you know, you demonstrate it through being helpful. And…you don’t have to be a great writer, you can create short videos. It has never been easier to get published.
You can post your expertise on:
- Your website
- Your blog
- Your LinkedIn profile
- YouTube channel
- Your employer’s online knowledge base
- Relevant forums
- And …?
You can put links to these in your CV and your marketing materials.
- Share your expertise and experience generously. I don’t mean by being a know-it-all or jumping in with your solutions where they’re not welcome. A client of mine came to understand how to share his expertise very well and was recently asked to apply for a management position, which he got. Part of the reason was that he became good at mentoring new people. He also made projects successful by passing on things he had learned about the customers’ needs to the sales, marketing and software development departments so the company sold more and had more satisfied clients. He was promoted ahead of a colleague who was more guarded and used to keep what he knew to himself.
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