They will feature speakers from the University of Cambridge as well as from the business, policy and civil society worlds, who will help explore the many ways in which the digital world is impacting the way we live and work and the risks that we take.
Each webinar involves an informal talk of two speakers and will be followed by the opportunity to ask questions and to network in breakout rooms. The webinars will initially take place on Zoom and will NOT be recorded. They are planned as a way to help you connect with other people who share your same interest in the digital world, so just bring a glass of any drink you like and enjoy an informative as well as refreshing digital happy hour!
The first two webinars are taking place on Wednesday 10th and Thursday 25th June 2020, 6-7pm BST on the topics on digital democracy and digital marketing respectively.
WEBINAR 1 – DIGITAL DEMOCRACY
The move towards digital technology for personal communication, policy making and public services is accelerating. Thanks to the COVID-19 pandemic we are all in this together now - but are we? Prof John Naughton (CRASSH) and Sally West (Age UK) will illustrate some of the political, economic and social power asymmetries and barriers to inclusion that have already sprung up with increasing digitisation of our lives.
To register: https://us02web.zoom.us/meeting/register/tZwkd-ChrDItGNCB1lRoYApX4xiqepq9NE_w
Your registration email will NOT be shared with any third parties and your registration-related data will be collected and stored according to GDPR regulation. Once registration is complete, you will automatically receive a joining link.
Speakers' profiles
Professor John Naughton
John Naughton is a Senior Research Fellow at CRASSH, Emeritus Professor of the Public Understanding of Technology at the Open University, Director of the Press Fellowship Programme at Wolfson College and a Guardian columnist. By background a systems engineer, he is an historian of the Internet whose main research interests lie in the network's impact on society. He has published widely on Big Tech, governance of digital technology and digital inclusion.
Sally West
As policy manager at Age UK Sally advocates on behalf of older people in the UK. The charity aims to influence decision makers through conducting social and economic analysis, developing public policy proposals and shaping policy agendas in a wide range of areas. This includes mitigating the risk of disenfranchisement to older UK residents as a result of increasing digital-by-default.
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WEBINAR 2 – EXPRESSING YOURSELF ONLINE OR FEEDING MARKETING ANALYTICS?
Dr Shasha Lu, University Lecturer in Marketing at Cambridge Judge Business School, and Sue Keogh, founder of the creative agency Sookio (sookio.com), will discuss digital personas and how the unstructured data that they provide can benefit digital marketers and businesses. Their talks will help us discover:
What a digital persona is and how it has evolved as technology developed and different generations entered the web 2.0
How our data can help businesses and marketers
The risks that both individuals and businesses should be aware of when dealing with digital personas and related data.
To register: https://us02web.zoom.us/meeting/register/tZEtf-uuqDooH90CQ_rzz0_ZwLVX8Z4P3mob
Your registration email will NOT be shared with any third parties and your registration-related data will be collected and stored according to GDPR regulation. Once registration is complete, you will automatically receive a joining link.
Speakers' profiles
Dr Shasha Lu
Shasha has a PhD in business from Fudan University and has just co-authored a paper published in the Journal of Marketing Research on how consumers and marketers use facial information to make important inferences about others. Her work looks at the cues on consumer behavior and preferences that businesses can gather through the visual data we exchange everyday on the internet and social media.
Sue Keogh
Sue started her career in BBC radio production, at a time when the shift from analogue to digital was taking shape. After time spent as Project Manager for ITV.com and a homepage editor for Yahoo and Aol, she founded creative agency [sookio.com] Sookio in 2008. From their creative hub on Mill Road, they offer content creation such as copywriting, video, social media and podcasting, coupled with strategy and training to clients predominantly in education, life sciences, tech and healthcare.