Chris Dunn Consulting writes:
So, if you manufacture consumer goods – especially consumer durables – you can no longer simply adopt a “wait and see” stance on D2C.
The shift towards consumers buying directly from manufacturers is already firmly established. The COVID pandemic is accelerating it and no one seriously thinks that it will go into reverse anytime soon.
And yet, there are many organisations that remain hesitant about opening DTC channels. Yours may be one of them.
That’s totally understandable. You have legitimate concerns. Potentially one or more blockers are holding you back.
If so, this article is for you.
Because we explore the six significant DTC blockers.
And, more importantly, how you can overcome them to successfully grow your business.
For help developing or implementing your direct-to-consumer sales strategy, please call us on +44 7927 638711 to schedule a free consultation.