Founded in 1903 and based in Cambridge, FFI currently runs more than 140 projects in more than 40 countries worldwide with the aim of saving species from extinction and habitats from destruction.
Fauna & Flora – FFI’s flagship publication – gives existing members and supporters insights and analysis that reflect FFI’s distinctive and unique approach to conservation, as well as delivering updates on what is being achieved thanks to members’ and supporters’ hugely important donations.
Following a website redesign and brand review in December 2017, FFI is now looking to refresh its print product to bring it in line with the new visual identity and ensure it is as engaging and effective as possible for today’s busy audiences. To achieve this, CPL is taking a strategic approach to the redesign to reinforce the goals of the organisation.
Martin Bewick, content strategist at CPL, says: “Our redesign of Fauna & Flora will align the brand with FFI’s goals and ultimately help fulfil its objectives. We are really excited to be working with FFI and look forward to seeing this project come together over the next few months.”
Tim Knight, communications specialist at FFI, said: “We are really pleased to be working with a Cambridge agency that has specialist experience in the membership sector. Our supporters are extremely important to us, and we want to ensure that our magazine is not only cost-effective but also providing them with the updates and news they want to receive in an easily digestible, informative and engaging format. We can’t wait to see the finished magazine later in 2019.”