Write soon


Emails are one of the banes of modern business life. Who isn't deluged with dozens daily? However! It might be dull, but keeping on top of your emails can reap rewards, writes Communications Consultant Simon Hall...

I was paid an unusual compliment this week. 

Partly because such warm words don't come along that often, but mostly because there's a useful lesson in it, I thought I'd give it a mention. 

The compliment was this - 

I love working with you because you always answer my emails quickly. 

Ok, it wasn't a tribute to my rugged, chiselled good looks, or snappy, sassy dress sense, my elegance or charm, not to mention my talent (unsurprisingly on all counts), but it was informative. 

I asked my colleague what he meant, and he said most people took between a week and a fortnight to reply to messages. 

Which I found surprising. Because - 

They involve potential work, which means generating business, the like of which we're supposed to be in, and, as professionals, reasonably good at.

He's a fine man, trying to do a difficult job well, so it's only decent to support him.  

And who wants a backlog of messages nagging away at you anyway?

But there's a more important point behind this little thought stream. 

One of the most common complaints I hear from people who are trying to get something done is that they're left in the dark

Their efforts have disappeared into what seems like a black hole, from which no answer emerges. Not for ages, at least, anyway. 

Which makes for frustration, irritation, annoyance, and often the loss of what might have been a great initiative, or piece of business. 

Ok, I know we're all busy and often deluged with emails. That's modern life. 

But if something comes in which I can't get to in the next couple of hours, perhaps because I'm teaching, or in a meeting, I send a holding reply to explain. 

I say I'll get back to you by six o'clock with a proper response. And - critically - I do just that. 

Likewise, if I'm working on a project for someone and the timescales slip, sometimes for unavoidable reasons, I keep the customer informed, openly and honestly. 

That knowledge means they can plan and prepare. And it cuts out a whole lot of potential bad feeling. 

Ok, you might say, that's all very cute, kind and considerate. A big cuddly hug badge for Simon. But how does it help me in my day to day life of doing a good job, or running a business?

The answer is this.

My colleague, who uttered the compliment, went on to say...

We've got someone else who could do this. But we need to get it sorted ASAP, so we came to you. 

Which means another lovely commission, with a bit of travel and fun. Because of that edge of efficiency, and consideration, in getting back to my colleague quickly.

Write soon might have been the standard sign off from lovers in those sweet old days of penning actual, physical letters (remember them?)

But it still retains a relevance in this age of the email. 



I'm a lecturer and coach in Communications Skills at the University of Cambridge Judge Business School. I also work in government, and across the private and public sectors.
I can offer communications support in all areas, including:
Branding, reports, pitches, presentations and speech writing ~ Conventional and social media ~ Websites ~ Photography and videography ~ Public speaking

Simon Hall Communications