Power-boost your life science marketing with some cracking customer testimonial content. Here, Annabel, kdm communications’ MD, talks about how kdm's team champions its clients' customers in their marketing campaigns.
Your customers should be your brand champions
Wading through the onslaught of online life science marketing content, it can be hard for a scientist or healthcare professional to find genuinely useful posts to guide their purchase decisions. This is where the value of a third-party recommendation can come into play. Our clients’ customers are not coerced, paid or otherwise persuaded to give good reviews, they are genuinely excited by the products and services they are using and are pleased to share this with their peers.
Our team of scientific writers are adept at interviewing our clients’ customers; we’re able to tease out those ‘I can’t believe they actually said that’ sentences and then use that content across a whole range of different marketing materials that we can deploy across various marketing channels, digitally and in print. This publicity is obviously great for our clients but their customers benefit too, sharing their scientific research and good practice with other scientists who are genuinely interested in what they are doing and what they have to say.
If you have half a dozen or so happy customers and you’d like to roll out a customer champion programme, come and talk to us.
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kdm communications is a full service B2B marketing agency with international reach, specialising in life science, technical and medical marketing communications.