Is entrepreneurship worth the risk?

How do you know your idea is worth staking your house on? A risk worth taking is the theme of the panel discussion in a special open day being held next week by the Centre for Entrepreneurial Learning (CfEL) at Cambridge Judge Business School.

Budding entrepreneurs from across the world are being encouraged to share their views in an interactive discussion that is being streamed live online next Tuesday (5th March) from 11:00 – 13:00 (GMT),  in a taster session for CfEL's Postgraduate Diploma in Entrepreneurship (PGDE) programme.

Research by CfEL has shown that entrepreneurs have a different risk profile to gamblers or business managers, according to Dr Shailendra (Shai) Vyakarnam, Director of the Centre for Entrepreneurial Learning:

“Unlike gamblers, who have a ‘hot impulse’ where they keep betting convinced next time will be the big win; entrepreneurs have a ‘walk away’ point.  They are prepared to support their ideas with their savings but they also know when to stop. However, in contrast to business managers, they don’t need a full inventory in order to make the decision to invest,” Shai explains.

“Helping entrepreneurs to decide what is a tolerable level of loss – for them and their business proposition – is an important element of our teaching.  Taking a risk is essential to create a new business and Cambridge has been described as a ‘low risk place to take high risks’.

“What we have here is an ecosystem of serial entrepreneurs, innovators, university spin-outs, researchers, all with a living knowledge of what works and what doesn’t.  This melting pot of experience is made accessible through the Postgraduate Diploma in Entrepreneurship (PGDE)”

Peer-to-peer learning is an important element of the course.  There is a residential session at the start to help bonding and a high degree of interaction with mentors and peers within the virtual learning environment. The open day has been designed as a taster to simulate this experience.  Participants will have the opportunity to interact with the entrepreneur panellists, programme team, tutors and mentors and hear the views of others with a passion for entrepreneurship.

The views of panellist Carrie Bedingfield Founder of Onefish Twofish, are available on the CfEL blog -

To attend the event in Cambridge or join the virtual discussion - the event next Tuesday (5th March)  runs from 11-14:00 in Cambridge but 11-13:00 online - register by completing the online form at . Further information, an agenda and joining instructions will be supplied.


About the Centre for Entrepreneurial Learning (CfEL)

The Centre for Entrepreneurial Learning (CfEL), based at Cambridge Judge Business School, aims to spread the spirit of enterprise to both the University of Cambridge community and to wider national and international audiences through the creation and delivery of a range of educational activities that inspire and build skills in the practise of Entrepreneurship.

One of CfEL's key teaching values is that the best people to teach entrepreneurs are entrepreneurs. This philosophy has led to the Centre collaborating with a network of over 300 experienced entrepreneurs, innovators and other practitioners to provide relevant, credible and practical training.

The Centre has developed an enviable track record in the field of entrepreneurship education with a number of flagship programmes designed to provide skills for students, graduates, researchers and aspiring entrepreneurs from different backgrounds and at different stages of the entrepreneurial journey. These programmes are Enterprise Tuesday, ETECH Projects, Ignite, Enterprisers and the Postgraduate Diploma in Entrepreneurship.

Tel: +44 (0) 1223 766900; Email:; Web:




Media contact; Rachel Holdsworth and Nina Beadle at Holdsworth Associates PR Consultancy.  Email: Tel: +44(0) 1954 202 789



About Cambridge Judge Business School, University of Cambridge

Cambridge Judge Business School is internationally recognised as one of the leading providers of innovative, intellectually challenging and practical business management education across a portfolio of undergraduate, graduate and executive programmes. As a fully integrated department of a world renowned university, Cambridge Judge Business School hosts one of the largest concentrations of interdisciplinary business and management research activity in Europe. Built on an ethos of collaboration, the School is a unique place where policy makers, regulators, industry leaders, not for profit organisations, entrepreneurs and academics can meet, interact and share ideas. Cambridge Judge Business School delivers business education for the 21st Century networked economy, fostering collaborative leadership skills, developing communities of partners to meet the challenges of the new global business landscape.




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