Meet FutureYou

  The re-branding coincides with the introduction of six new supplement products to expand the product range, which will be showcased in the company’s new ecommerce site: www.futureyouhealth.com.   The revamp is being driven by CEO Adam Cleevely who was part of the successful management team behind Abcam and helped it become one of Cambridge’s biggest business success stories.   Adam said: “Quality and extreme bioavailability was the formula for success of our first product Ateronon, the new branding and new ecommerce site means we can now expand our range of products, all with clinical evidence of bioavailability and efficacy.   “The new name embodies our optimism for longer, healthier lives, intentionally more warm and approachable, although the company is based on science, we do not want to appear cold and clinical to customers.   “We have introduced six new products, in addition to the previous three, cod liver oil, vitamin B complex, vitamin C with bioflavonoids, evening primrose oil, glucosamine, vitamin D.   “The aim with these products is to be able to offer our customers a wider range of supplements they can trust.”   Adam added: “Alongside our new products, we are also expanding our research program.   “The latest, an observational study into the effects of Ateronon’s LactoLycopene on prostate function and in particular for men suffering from enlarged prostate, benign prostatic hyperplasia, BPH, was featured first in the Cambridge Evening News.   “This yielded more than 130 volunteers with around half reporting an improvement within a month.   “We are now in discussions with a senior urologist, to undertake a larger clinical study.”   The company’s re-launch has been overseen by M&C Saatchi, who  developed the new logo and strap-line: “Health supplements scientifically proven to deliver more of the good stuff to your body.”   David Glass, a partner at M&C Saatchi, said: “I have been aware of Ateronon for some years now, and indeed, I take it myself, so I have taken a personal interest in coming up with a strong, but approachable brand name that I hope will assist the company going from strength to strength.”   Adam said:  “The new pack designs that M&C Saatchi have helped design are a radical departure from what is seen in the vitamin aisles of supermarkets. I’m very excited to get my hands on them and to sell them through the new site.   ___________________________________________