Unique Cambridge online start-up helps UK businesses trade in Chinese

With the ever-changing international trade environment, trading with China is more important than ever. There is a real need for a single source of help for doing business with China that not only provides useful information, knowledge and insight, but also offers an efficient mechanism to get Chinese projects done affordably and to a good standard. Crayfish International, a new Cambridge-based company, addresses this need.

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Crayfish International has launched the Crayfish® platform, the first and only online marketplace dedicated to English-Chinese bilingual project work. It enables businesses to access instantly a variety of skills and China expertise on demand – from translation to setting up a Chinese social media account, identifying a distributor or finding the right manufacturer in China.  No matter how big or small the task, Crayfish’s simple design and transaction process means all projects can be done in just four easy steps. Crayfish offers considerable cost savings, enabling businesses to make good use of flexible Chinese speaking resources that are currently under-used.

“After working with many SMEs to access China over the past 17 years, we fully understand all the difficulties they have in getting Chinese projects done when they do not have enough resources. The timing of Crayfish could not be better, especially with the uncertainties post-Brexit,” says Ting Zhang, Founder and CEO of Crayfish International.

Ting also set up China Business Solutions back in 2001, the same year China joined WTO, with a mission to help UK companies to turn China opportunities into commercial success. Since then she has personally helped many companies, including familiar names in the Cambridge tech cluster, but it was her passion to find an ultimate affordable solution for SMEs that led to the creation of Crayfish, which Ting explains as “Chinese-speaking resources at your fingertips”.   

According to Ting, “Crayfish is perfect for those who would like to trade with China in small steps, for example getting a one pager translated into Chinese, or getting someone in China to qualify some sales leads on the ground. For companies already having significant operations in China, they can find Crayfish helpful for ad hoc project work that they don’t have in-house resources to do quickly and well.”  

Co-founder Dr Elizabeth Hill adds: “Our vision is to bridge the language and cultural barrier between the rest of the world and China, and our goal is for Crayfish to become THE PLACE for getting affordable help in Chinese.”

Since the launch of the platform a month ago, a number of translation and business development projects have already been completed and more are underway, including one that involves getting utility model patents filed in China.

Freelancers have signed up from the UK, China, New Zealand and Finland, with skills covering translation, social media, business development, sourcing, legal, accounting, events, investment analysis and technical research.

Eighteen months in the making, Crayfish is backed by two Cambridge serial entrepreneurs - Dr Jonathan Milner and Dr David Cleevely.

For more information about Crayfish, please visit www.Crayfish.io

Image: Crayfish founders Ting Zhang (L) and Dr Elizabeth Hill


Media enquiries:  media@crayfish.io


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