The acquisition adds a market leading brand to Monkfield Nutrition's product offering and cements Monkfield Nutrition’s position as a one-stop-shop for reptile pet supplies. Royston-based Monkfield Nutrition Ltd has been a market leader in the breeding of reptiles and their food for over 25 years.
Monkfield Nutrition acquired the stock, fixed assets and staff of Arcadia’s reptile retail arm in addition to rights to the whole of the Arcadia pet product ranges. This included access to unique product designs, trademarks and access to multiple new offshore suppliers. .
The other arm of Arcadia (which is not being sold) supplies aquatic products to the aquarium retail trade.
The deal further consolidates Monkfield Nutrition’s leading position in the reptile pet market. “The addition of ‘Arcadia Reptile’ including the full bird and Zoological range adds an exciting and purposeful new dimension into the Monkfield business. We as a team will carry on with the excellent work and brand ethics of ‘Arcadia Reptile’ and are confident that the brand will continue to show good growth both in the UK and worldwide," commented Jo Wise, Managing Director of Monkfield Nutrition.
Lake Falconer, Partner at PEMCF, commenting on the deal, wished Monkfield well with the acquisition and said: "This acquisition adds a market leading range of branded products to the Monkfield offering and further confirms their number one position in the reptile pet market."
Legal advice was provided by Katherine Brown of Howes Percival LLP.
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